Free seller guide
How to Read a CMA Like a Pro
Free seller guide to reading a comparative market analysis honestly. Spot bad comps, recognize anchoring, and price your home for real.
- The 4 categories of comps every CMA should include
- How to spot cherry-picked or stretched comps
- Adjustments that matter (and adjustments that don't)
- Active vs. pending vs. sold — what each tells you
- The 'price band trap' that costs sellers thousands
- Questions to ask your agent about every comp in the report
Free download
How to Read a CMA Like a Pro
We'll email it to you instantly. No spam — just the guide.
We never share your information. Unsubscribe anytime.
What's inside the guide
Understanding what a CMA actually is
- Difference between CMA, appraisal, and Zestimate
- What makes a comp 'comparable'
- Time window that matters in current market
- Location radius dynamics
Reading the report
- Active listings — competition data
- Pending sales — what's currently being negotiated
- Sold comps — the real signal
- Expired / withdrawn — what didn't sell and why
The trap most agents set
- Cherry-picked high comps to win the listing
- Anchoring against the wrong sub-pocket
- Adjustments that aren't supported by data
- How to interview your agent about pricing
Built by The Will Johnson Team — Nashville-area real estate. We publish honest playbooks because integrity is the moat. The $499 broker fee is disclosed in every agreement. Every agreement has a 24-hour kickout. We earn the relationship weekly.
About the team