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Market Report Nashville · Murfreesboro 7 min July 18, 2026

Rutherford County New-Construction Data Brief (2026): 41 Communities, 32+ Builders, Prices From the $290Ks

As of July 2026, Rutherford County, TN has 41 active or coming-soon new-construction communities from 30+ builders — from $293,990 Murfreesboro townhomes upward, across a real Murfreesboro–Smyrna–La Vergne tax gap after the 2026 reappraisal. A dated, sourced brief from The Will Johnson Team.

Will Johnson

By Will Johnson & The Will Johnson Team

U.S. Army veteran · former CRNA · RealTrends Verified 2026

As of July 2026, Rutherford County has 41 active or coming-soon new-construction communities — 26 in Murfreesboro, 10 in Smyrna, 2 in La Vergne, 2 in Rockvale, and 1 in Eagleville — built by more than 30 named builders, per The Will Johnson Team's community-by-community tracking database. Advertised starting prices in the three key cities range from $293,990 (Saddlebrook Townhomes, DSLD Homes, Murfreesboro) to $625,000 (Slatewood, Century Communities, Murfreesboro), with the county's only age-restricted community — Del Webb Southern Harmony, a planned 1,111-home 55+ neighborhood from PulteGroup's Del Webb brand — priced from $479,990. Rutherford County added 6,266 residents in the year ending July 2025 (population 386,352), the second-largest numeric gain of any Tennessee county behind Davidson, per U.S. Census Bureau Vintage 2025 estimates as reported by the Tennessee State Data Center (UT Knoxville).

As of July 2026, Rutherford County has 41 active or coming-soon new-construction communities built by more than 30 named builders, with advertised starting prices from $293,990.

The Will Johnson Team new-construction database, July 2026

Notable active communities

CommunityCityBuilder(s)Priced FromHome TypesStatus
Shelton SquareMurfreesboro11-builder collection (Davidson, Dream Finders, DRB, Crescent)$450KSingle-familySelling
Saddlebrook TownhomesMurfreesboroDSLD Homes$293,990TownhomeSelling
Del Webb Southern HarmonyMurfreesboroDel Webb (PulteGroup)$479,990Single-family, 55+Selling
SlatewoodMurfreesboroCentury Communities$625,000Single-familySelling
Veterans CoveMurfreesboroOle South Properties$364,990TownhomeSelling
Cedar Grove VillageSmyrnaLennar$324,990TownhomeSelling
Gwynne FarmsSmyrnaLennar$454,990Single-family & townhomeSelling
PottsviewSmyrnaD.R. Horton$549,990Single-familySelling
KingfieldSmyrnaCentury Communities$454,990Single-familyComing soon
Hamlet at Carothers CrossingLa VergnePulte Homes & Dalamar Homes$459,990Single-familySelling
Mission HillsLa VergneMeritage Homes$477,990Single-familySelling
Prices are builder-published starting figures tracked by The Will Johnson Team as of July 2026; they move frequently with phase releases and builder incentives — confirm current pricing directly before writing an offer.

Why it matters for buyers

Rutherford County's new-construction market isn't one price point — it's dozens of independently priced micro-markets. A buyer comparing Murfreesboro, Smyrna, and La Vergne is comparing different tax bases as well as different builders: following the county's 2026 reappraisal, the certified revenue-neutral 2026 property tax rates are $1.4885 per $100 of assessed value countywide, plus $0.7529 in Murfreesboro (combined ≈ $2.2414/$100), $0.4258 in Smyrna (combined ≈ $1.9143/$100), and $0.4359 in La Vergne (combined ≈ $1.9244/$100) — Tennessee assesses residential property at 25% of appraised value (WGNS Radio reporting the Rutherford County Property Assessor's certified rates, June 2026). A certified rate is a revenue-neutral baseline each governing body may adopt or vote above, so confirm the adopted rate with the collecting office before you budget — the City of La Vergne, which collects its own city tax, currently publishes a rate of $0.5363 per $100 (City of La Vergne, Tax Department, lavergnetn.gov). That gap compounds over a mortgage term and is worth pricing into a comparison alongside HOA dues, which vary community to community.

On financing, Freddie Mac's Primary Mortgage Market Survey put the average 30-year fixed rate at 6.43% as of July 2, 2026. We can't predict where builder pricing, incentives, or mortgage rates move next, and won't speculate on future appreciation — but current builder price sheets, active incentives, and each community's current school zoning (confirmed directly with Rutherford County Schools, with quality data pointed to GreatSchools.org and the Tennessee Department of Education rather than opinion) are all things a buyer should verify live before committing capital.

Methodology & sources

Community, builder, pricing, and home-type figures are drawn from The Will Johnson Team's proprietary Rutherford County new-construction tracking database (builder-published pricing and specs; snapshot as of July 2026 — 41 communities, 32 uniquely-named builders after normalizing name variants). County-level context is sourced individually: population and growth from the U.S. Census Bureau's Vintage 2025 population estimates as reported by the Tennessee State Data Center at UT Knoxville (released March 30, 2026); 2026 certified property tax rates from WGNS Radio's reporting on the post-reappraisal certified rates; mortgage-rate context from Freddie Mac's Primary Mortgage Market Survey (week of July 2, 2026); Del Webb Southern Harmony's planned unit count from PulteGroup/Del Webb and 55places.com. This is a point-in-time snapshot, not a forecast — no predictions are made about future pricing, appreciation, or interest-rate direction.

About The Will Johnson Team

The Will Johnson Team, brokered by eXp Realty (TN), has closed $27.7 million in sales volume across 64 transactions (average sale price $433K, as of 2026), carries a 5.0 rating, and was recognized in RealTrends America's Best 2026. Will Johnson's market commentary has appeared in CBS MoneyWatch and Bottom Line Personal (twice); he is a 14-year U.S. Army veteran (Major) with a 4.0 GPA from the Middle Tennessee School of Anesthesia. We represent Middle Tennessee new-construction buyers at little or no cost to you. Call 615-265-1000 for a live comparison across any of these communities.

615-265-1000
Will Johnson, The Will Johnson Team at eXp Realty

About the authors

By Will Johnson & The Will Johnson Team

Will Johnson leads The Will Johnson Team at eXp Realty, serving buyers and sellers across Middle Tennessee — Nashville, Hendersonville, Gallatin, Sumner County, Brentwood, Franklin, Mount Juliet, Murfreesboro and the surrounding communities. A U.S. Army veteran who served 14 years and rose to the rank of Major, and a former ICU nurse and nurse anesthetist (CRNA) who graduated with a 4.0 from MTSA, he has been licensed in Tennessee since 2013 (license #330494); as of 2026 the team has closed $27.7 million in volume across 64 transactions. The team holds a 5.0 rating on Google and Zillow, is RealTrends Verified 2026, has been featured as an expert source by CBS MoneyWatch and Bottom Line Personal, and can be reached at 615-265-1000.

Equal Housing Opportunity · Licensed in Tennessee and regulated by the Tennessee Real Estate Commission (TN #330494) · The Will Johnson Team is affiliated with eXp Realty · This page is general information, not legal, tax, or financial advice.

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