Private Client Services
Your Move,Quietly Handled.
Buying or selling a significant home is a private matter. We treat it that way — discreet search, quiet marketing, careful negotiation, and one direct line to the people doing the work. From Belle Meade and Forest Hills to Brentwood, Franklin, and the estates of Leiper's Fork, we help you move at your pace, on your terms, with your privacy intact.
Discretion first
Private showings arranged around your schedule. NDAs honored as a matter of course. Your name is never part of the marketing unless you want it to be.
Fluent in the details
Custom builds, land and acreage, privacy planning, quiet-market properties. We do the homework before you ever see a home.
One direct line
You work with Will directly — 615-265-1000, answered.
How We Work
Quiet, careful, and yours to direct.
The essentials rarely change at this level: privacy, access, and a plan shaped around you. Everything here follows from that.
A search kept private
Homes seen by appointment, on your schedule. Your interest stays between us until you decide otherwise.
Access before the market
Some of the finest properties trade quietly, agent to agent, before they reach the MLS. We keep those conversations open on your behalf.
Marketing on your terms
When you sell, the launch is deliberate — photography, film, and timing planned around your privacy, or a quiet off-market approach if you prefer.
The homework done first
Custom builds, acreage, and privacy planning reward preparation. We study the property and the market before you ever walk through a door.
Careful negotiation
At this level the details carry weight — terms, timing, contingencies, and the wire itself. Each is handled with care.
Guidance through the build
New construction and renovation ask a great deal of decisions. Having walked every stage, we help you make them without second-guessing.
Where You're Looking
The addresses we know well.
Belle Meade
$1M – $10M+
One of Nashville's most established and prestigious residential areas.
Forest Hills
$800K – $5M+
Exclusive neighborhood near Percy Warner Park.
Brentwood
$700K – $10M+
Tennessee's most expensive city. Governor's Club, Annandale, Taramore.
Franklin
$500K – $8M
Historic charm. Westhaven, Berry Farms, downtown estates.
Leiper's Fork
$1M – $10M+
Rolling estates and acreage in a storied Williamson County village.
Green Hills
$650K – $4M
Nashville's premier in-city luxury neighborhood.
At this level the work is discretion and access — private showings before a home goes public, and pricing that holds at the top of the market. Quietly done, and done for you.
Will Johnson
The Will Johnson Team · Private Client Services
RealTrends Verified · 2026
Private Consultation
The conversation starts privately.
For buyers and sellers of distinctive homes — request a confidential consultation. Every inquiry is handled with complete discretion and zero pressure.
- 100% confidential — your name, your home, your timeline
- NDA-friendly process for sensitive sellers
- A plan shaped around you, from someone who knows the market
Confidential Inquiry
Tell us what you're looking for — we'll respond personally.
Frequently asked questions
What's considered a luxury home in Nashville?
Nashville's luxury threshold currently starts around $1M and runs through $5M+. The submarket has three tiers: $1M–$2M (well-built homes in established areas, lots of options), $2M–$5M (estate properties, custom builds, premium acreage), and $5M+ (the top end, often off-market). Each tier moves on a different cycle.
Which Nashville areas are known for luxury real estate?
The traditional luxury markets are Brentwood, Franklin, Belle Meade, Forest Hills, Oak Hill, and parts of Green Hills. Newer luxury inventory is showing up in Leiper's Fork, the West End corridor, and select Williamson County submarkets. Each market has different price-per-square-foot dynamics and different buyer pools — that's a conversation, not a single answer.
Are there off-market luxury listings in Nashville?
Yes. A meaningful share of luxury inventory ($2M+) trades off-market or via private network before hitting MLS. Sellers at that price point often prefer discretion. We work the luxury agent network actively and can surface inventory you won't see on Zillow or Realtor.com.
Do I need a luxury specialist agent to buy or sell a high-end home in Nashville?
Pricing strategy, marketing, and negotiation dynamics shift meaningfully at the $1M+ price point — and significantly at $2M+. Photography, video, and pre-marketing matter more. Buyer pools are smaller and slower. Wire fraud risk is higher. An agent who sees the market at this level regularly can give you texture a once-a-year transaction can't.
What's the difference between selling a luxury home and a typical home?
Marketing lead time is longer (often 2–4 weeks of pre-listing photo/video/staging). Price-positioning is more sensitive — overprice by 5% on a $3M home and you can sit for months. Buyer due diligence is more extensive. Private showings replace open houses at most price points. We'll walk through the full launch plan in your initial consultation.
Who is The Will Johnson Team and what are their credentials for luxury real estate in Nashville?
The Will Johnson Team is led by Will Johnson (Tennessee license #330494), a Realtor with eXp Realty serving Middle Tennessee since 2013. Before real estate, Will served 14 years in the U.S. Army, rising to the rank of Major, and worked as an ICU nurse and CRNA — a background built on precision, discretion, and high-stakes decisions. The team is RealTrends Verified for 2026, and Will has been cited as an expert source by CBS MoneyWatch and Bottom Line Personal.
Does The Will Johnson Team handle both luxury resale and luxury new construction?
Yes. Alongside luxury resale across Brentwood, Franklin, Belle Meade, Forest Hills, and Green Hills, the team knows Sumner County new construction firsthand, having personally toured communities across Hendersonville, Gallatin, and greater Middle Tennessee. That firsthand knowledge carries directly into the high-end custom-build and new-construction market.