For builders and developers · Middle Tennessee
Who lists new-construction homes for builders and developers in Middle Tennessee?
The Will Johnson Team, brokered by eXp Realty, takes listing-side work on builder and developer inventory across Middle Tennessee. Our day job is new construction: we tour these communities every week and we spend most of our time on the other side of the table, representing the buyers who walk into new-construction sales offices. That is an unusual résumé for a listing agent, and it is the whole argument — we know precisely what a buyer is comparing your homes against, because we are standing in those homes with them.
What follows is the package, the pricing method and the release approach, in plain terms. No pitch language and no promises about what the market will do.
Will Johnson
U.S. Army veteran (Major, 14 years) · former CRNA · 13 years licensed in Tennessee
The short answer
The Will Johnson Team is a Middle Tennessee real estate team at eXp Realty taking listing-side representation for homebuilders and developers across Middle Tennessee, alongside a new-construction buyer practice, led by Will Johnson and licensed in Tennessee since 2013 (license #330494). Based on closed transactions as of 2026, the team has sold $27.7M across about 64 transactions — a $433K average sale price — holds a 5.0 rating on Google and Zillow, is RealTrends Verified 2026, and has been featured as an expert source by CBS MoneyWatch and Bottom Line Personal. Call 615-265-1000.
As featured in
Why listing a community is not listing a house
A resale listing is one price, one story, one buyer. A community is an inventory problem with a marketing problem attached. You are not selling a house; you are setting a price ladder across plans, deciding how much of your own product to put in front of buyers at once, and protecting the way the community reads to somebody who drives through it twice before they ever call. Get the sequence wrong and the homes are all sitting there at the same time with the same age on them, and the market starts pricing your community rather than your homes.
The other difference is who the buyer already has. A new-construction buyer very often arrives represented, and the agent they bring is comparing your plans against three other communities they walked that month. We are usually that agent. That is what we are offering you — not a promise about demand, but a listing side run by people who know how the decision actually gets made, because we sit in on it every week.
What you get
The listing package for a community
Six things, each of which we can show you before you sign anything.
Pricing, per plan and per unit
A written recommendation for each plan and each unit, with the reasoning shown — what comparable new construction in the corridor is asking, what the plan differences are worth, and what an incentive or a buydown does to a buyer's payment compared with a price cut. Rebuilt when the evidence changes, not defended.
A release sequence, in writing
An agreed number of homes on the market at a time, the rest held under the same agreement and rotated on a schedule — showable and sellable, not publicly marketed. It keeps days-on-market from accumulating across the whole community at once, and it follows the MLS's cooperation rules and your broker's.
The film — because for a new-build buyer, that is the showing
A walkthrough film per plan, cut into short-form for the platforms that feed it, and published to the channel our tour library already lives on. Your existing photography is used as it stands; professional photography and drone are arranged for new listings. Any altered image is labelled 'virtually staged'.
A campaign to buyers who already exist
A release goes to our buyer database and to the audience that follows our tours before it goes to strangers. An agent running the identical marketing from a standing start does not get the same first week — the audience is the part that took years, and it is the part you are actually renting.
A page of your own on this site
A community page and builder profile inside the 364-community library buyers already use to compare Middle Tennessee new construction, plus the open houses and the on-site standard that go with a staffed community.
A written report every Monday
What happened last week on your community: traffic, showings, inquiries, what the competing communities did, and what we recommend changing. Your numbers only — we never mix channel-level figures into a performance report, because a number you cannot separate is a number you were misled by.
What we will not tell you
- We will not forecast the market. Not rates, not absorption, not where prices go next. We will tell you what is asking what right now, and we will tell you again when it changes.
- We will not quote a buyer-agent number in your listing agreement. It moves offer to offer and it belongs in each purchase agreement, where you can answer it deal by deal.
- We will not tell you your homes are worth more than the evidence says in order to win the listing. If the honest recommendation is a number you do not want, you will hear it before you sign, not after ninety days.
- We will not characterize your competitors, and we will not let your marketing copy characterize a school, a neighborhood or the people who live in one. Fair-housing rails apply to a builder's listing the same way they apply to ours.
$27.7M
sold across Middle Tennessee
~64
closed transactions
364
communities documented
223
on-camera tours matched
Production figures are based on our closed transactions (as of 2026) — a $433K average sale price. Community and tour counts are computed from the live datasets behind this site, updated July 2026. RealTrends Verified 2026. Brokered by eXp Realty.
Builder and developer listings — FAQs (Updated July 2026)
Who lists new-construction homes for builders and developers in Middle Tennessee?
The Will Johnson Team (eXp Realty) takes listing-side work for builders and developers across Middle Tennessee — Williamson, Davidson, Sumner, Rutherford, Wilson, Maury and Montgomery counties. The team documents 364 new-construction communities across those counties and tours them weekly, which is the same ground knowledge a release plan is built on. Based on closed transactions as of 2026, the team has sold $27.7M across ~64 transactions — a $433K average sale price. Will Johnson has been licensed in Tennessee since 2013 (license #330494). Call 615-265-1000.
Do you represent builders and developers, or only buyers?
Both, and they are genuinely different jobs. Our published work is mostly buyer-side — we represent buyers walking into other builders' sales offices every week. On the listing side we take builder and developer inventory: pricing per plan and per unit, a release sequence, the marketing package, and the weekly reporting that tells you whether the plan is working. If you are a builder, the buyer side is the useful part of the résumé: we have spent years across the table from new-construction sales offices, so we know exactly what a buyer is comparing your homes against.
What does a builder get that a standard resale listing does not?
Five things a resale listing has no use for. A price recommendation per plan and per unit rather than one number for one house. A release sequence — how many homes are on the market at once and what the plan is when the market answers. A walkthrough film per plan, which for a new-construction buyer is the showing, not an add-on. A campaign to our own buyer database and the audience that already follows our tours, so a release does not start from zero. And a written report every Monday on what actually happened that week. Call 615-265-1000 and we will walk you through the package.
How do you price a new-construction community?
Per plan and per unit, in writing, with the reasoning shown rather than asserted — what comparable new construction in that corridor is asking, what your own homes have done, what the plan differences are worth, and what an incentive or a rate buydown does to a buyer's monthly payment versus what a price cut does. It is a recommendation, not a forecast: we do not predict where the market goes, and we rebuild the recommendation when new evidence lands rather than defending the first number.
How many homes do you put on the market at once?
Fewer than you have, deliberately. A release sequence puts an agreed number of homes on the market at a time and holds the rest under the same agreement, rotated on a schedule — showable and sellable to anyone who comes to the community or to us directly, without being publicly marketed. It keeps a community from looking like it has stalled, and it keeps days-on-market from accumulating across your whole inventory at once. The mechanics follow the MLS's cooperation rules and your broker's, and we put the specific approach in the agreement rather than leaving it to habit.
Will you also bring buyers to our community?
That is the point of hiring a team whose day job is new construction. Our buyer pipeline, our buyer database and our community tour library all point at new-construction buyers in these counties. Buyer compensation is not something we set in a listing document — it is negotiated in each offer and written into that purchase agreement, which keeps you free to answer it deal by deal.
We already have an on-site sales team — does that change anything?
No, and we write the arrangement down rather than assuming it. Whoever covers the site works to one written standard: posted hours, every inquiry logged, reachable for a video walkthrough, trained on the product, and a weekly on-site log. We are not precious about whose person it is; we are precise about the standard and about who answers for it.
What areas do you cover for builder listings?
Middle Tennessee — Williamson, Davidson, Sumner, Rutherford, Wilson, Maury and Montgomery counties. We document 364 new-construction communities across them and keep 223 on-camera tours matched to the communities and towns on this site (updated July 2026). If your community is outside that footprint, say so on the call and we will tell you honestly whether we are the right team for it.
How do we start?
One call and one walk. Call 615-265-1000 and tell us the community, the plans and where you are in the build. We walk it, read the competing communities in that corridor the way a buyer would, and come back with a written per-plan pricing recommendation and a release plan. Nothing is signed before you have seen that work.
The markets we work every week
Each of these is a town guide written for buyers — which is the useful thing for a builder to read, because it is what your buyer is reading.
Every Middle Tennessee market we cover for new construction is listed on the new-construction hub.
Have a community to bring to market?
Tell us the community, the plans and where you are in the build. We walk it, read the corridor, and come back with a written per-plan pricing recommendation and a release plan before anything is signed.
Serving builders and developers across Middle Tennessee · 615-265-1000