Builder profile
Goodall Homes
Gallatin-rooted, Berkshire-backed builder and Middle TN's #2 homebuilder — single-family, townhomes, courtyard cottages and villas under "Homebuilding Simplified."
- Headquarters
- Gallatin, TN
- Founded
- 1983
- Ownership
- Privately held; a Clayton Properties Group company (Berkshire Hathaway) since 2016
- National scale
- 2nd-largest homebuilder in Middle Tennessee (ranked #2 on Market Graphics Research Group's Top 50 Builders Report for the Nashville market)
- In Middle TN since
- 1983
- Typical price tier
- Mid-market
- Signature
- Design Studio
Goodall Homes is one of Middle Tennessee's defining production homebuilders, founded in 1983 by Bob Goodall, Jr. and headquartered at 393 Maple Street in Gallatin, the Sumner County seat. The company traces its roots to a multigenerational Tennessee homebuilding family — Bob Jr. built on the trade he learned from his father — and the Goodall name itself goes back to the region's earliest settlers. More than four decades on, that Gallatin foundation still anchors the company, and Sumner County remains very much its home turf.
Today Goodall Homes is the second-largest homebuilder in Middle Tennessee, a position recognized externally as well: Market Graphics Research Group has ranked Goodall #2 on its Top 50 Builders Report for the Nashville market. The company has also been a perennial local standout — named to the Nashville Business Journal's Fastest-Growing Private Companies and to The Tennessean's Top Workplaces for several consecutive years — and has earned national recognition including Professional Builder magazine's National Builder of the Year and NAHB National Housing Quality awards.
In 2016, Goodall Homes joined Clayton Properties Group, the site-built housing arm of Clayton — a Berkshire Hathaway company. The combination gave Goodall the financial backing and scale of one of the country's largest housing organizations while the brand continues to operate under its own name with its Gallatin leadership and local identity intact. For buyers, that means a well-capitalized, durable builder paired with a recognizable Middle Tennessee name.
Goodall builds across a wide Middle Tennessee footprint — Sumner, Wilson, Rutherford, Davidson, Maury and Robertson counties — in cities including Gallatin, Hendersonville, Lebanon, Mt. Juliet, Murfreesboro, Smyrna, Spring Hill, Columbia, White House and Nashville. The company has also expanded beyond the immediate Nashville region into the Knoxville area (Knox County, Farragut, Lenoir City), southern Kentucky (Bowling Green and the Franklin/Simpson area), and the Huntsville, Alabama market through its Legacy Homes of Alabama brand.
The product line is unusually broad, which is part of what makes Goodall distinctive: single-family homes, townhomes, courtyard cottages and villas all sit under one roof. That range lets a single builder serve everyone from first-time and lock-and-leave buyers wanting low-maintenance villa and townhome living to move-up families wanting a larger single-family floor plan — often within the same community. The positioning is squarely 'Homebuilding Simplified,' with an emphasis on a guided, low-stress process rather than fully custom one-off building.
What sets Goodall apart for many buyers is the experience layer wrapped around the home. The company leans on a structured, transparent build process, a dedicated Design Studio for personalizing selections, and modern conveniences like remote/virtual model-home appointments through its Innovative Sales Consultant team and mortgage-rate protection through a preferred-lender partnership. Combined with a strong third-party-backed warranty, the pitch is consistent: a streamlined, well-supported path to a new home in the communities Goodall knows best.
What buying from Goodall Homes is like
Goodall positions itself around a guided, low-stress process for buyers who may never have built before — it provides a 'What to Expect' workbook and a professional Customer Care team to walk owners through each stage. Personalization happens at the Goodall Homes Design Studio, a single location where buyers select siding, stone, countertops, cabinetry, lighting, flooring and fixtures with the help of on-staff designers showing current colors and trends. On warranty, Goodall is a 2-10 Home Buyers Warranty member: every home carries 1 year of coverage on workmanship/materials, 2 years on mechanical/systems (electrical, plumbing, mechanical) and 10 years of structural protection, backed by a 24-hour emergency response program — something the company highlights as setting it apart. On energy and building science, Goodall says it runs an energy program that 'exceeds industry standards,' with measures including Low-E windows, foam sealing behind outlets, attic air barriers, ENERGY STAR-rated ductwork tape, advanced framing, programmable thermostats, LED lighting, ENERGY STAR appliances, and low-flow plumbing fixtures. Financing conveniences include virtual model-home appointments and rate-protection through a preferred-lender partnership.
Where Goodall Homes builds near Nashville
Sumner County new-construction communities where Goodall Homes has built. We tour these constantly — call us for what's actually available this week.
We represent buyers in new construction at no cost to you, and because we tour these communities constantly we help you compare Goodall Homes against other builders, read the incentives, and navigate the build to closing. Builder programs, plans, and pricing change — confirm current terms on any specific home before you write an offer. The Will Johnson Team is not affiliated with Goodall Homes; this profile is our independent, buyer-side read.
